Sunday, May 29, 2011


Sometimes, when you're doing a show and you've set up your booth, when the doos open and the customers come in, the cosmos come into alignment.

The right work is sitting in your booth and the right customer appears and snaps it up.


This is exactly what happened with this salt and pepper.

You can almost see them coming. They zero right in on the item, scoop it up, don't quibble about the price.

This is a golden moment.

Don't let that customer escape. Talk to them while you wrap up and bag the item. Don't hurry.

You want to know this person. Find out why they like what they bought. How they plan to use it. Try to establish a rapport; a relationship. This is someone who 'gets' you and your work.

Gently suggest they join your mailing list. Let them know about your next show. Make sure they get your card and contact information. Invite them to your studio, if it's feasible

Maybe slip a little "Thank You" into the bag in the form of a small spoon rest, a coupon for 10% off, any little something that will be a surprise when they get home and open the bag. You want them to tell their friends about the piece they bought and the wonderful potter who made it.

Add them to your customer list when you get home.

Put a star by their name.

You want to see that person again.

1 comment:

Linda Starr said...

Great advice Jeanette, happy holiday to you.