Wednesday, August 22, 2012

Logo Experiments

I've been trying out some new logo ideas.  I need tags for my pots for an upcoming show and my old tags need to be refreshed, design-wise.

Since I did my last batch, I've changed computers and graphics programs.  What a pain! It required some redesigning to get a design resource sheet like this one done. I can take one of these rows and convert it into multiple repeats as a one-design master sheet. This sheet was done to see how new ideas would work out.

I started off this series by scanning one of the old hangtags and using that image, manipulated it around for a while trying different designs.  When I get something I like, I'll run off a couple of master sheets and put them into a dedicated folder so I can reprint different cards and tags as I need them.

On the sheet above, the first and third rows will probably be used for price tags because they will be printed in large batches and they take less ink to make.

The darker design will be used for more expensive items or for contact info cards, thank yous, or other special printing.

I will take each one of these 4 variations and make a master sheet of each.  That will give me 4 different logos to duplicate.

For a hangtag, I can run off a sheet and punch holes in the top, put in some black embroidery thread for the tie and attach them to the pots. The design must take into account that a hole will be punched in the top, so room has to be left for that. I want to see how the would look on a pot. There's a lot of difference in how they look on a sheet of paper in a row and how they will look individually.

A blaring, dark row will look entirely different as single tags. Likewise, a lighter design might turn out to be wimpy.  We'll see.

I like to use a creamy heavy paper for my printing. With a strong black and white design, you can print the cards off on any color paper.

It gets complicated, but there's lots you can do between a simple graphics program, a scanner and a good printer. Oh, and a big paper-cutter.

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